In a world that changes slowly, you want people to do tomorrow what worked yesterday. You already know what has worked so you want to keep repeating it without significant deviation.
But in a world that is changing rapidly, where what worked yesterday either is inappropriate for today’s world or is actually detrimental to success in tomorrow’s world, you need constant innovation. In this type of environment the question changes from: What did we do yesterday that worked?—to: What do we need to create to be successful in this new environment?
As Peter Drucker wrote in Managing in a Time of Great Change, “It is the nature of knowledge that it changes fast and that today’s certainties always become tomorrow’s absurdities.” And, “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic