We Help You Change Your Hard To Change Behaviors

We’ve helped thousands of managers and executives make fundamental changes that lasted… and we can help you too.

If you have come to this website, you probably have tried more than one way to change something in your life, but these people or techniques didn’t result in lasting success. You might have been disappointed so many times that you have concluded that fundamental change is very difficult, if not impossible.It is true that most attempts to consistently act very differently from your typical behavior fail. But the fact that it often doesn’t work does not mean it cannot be done. In fact, we contend that fundamental change that lasts is possible. We are confident it can be done because we have helped literally thousands of people to do it.

Almost 30 years ago Morty Lefkoe made a historic breakthrough: He discovered that our behavior is a function of our beliefs and that it is virtually impossible to produce lasting behavior change without eliminating the beliefs that cause our behavior. Then Morty went on to create a revolutionary process that enables people to easily unlearn their beliefs, leading to lasting behavior change.

Since 1985 he and his associates have helped over 14,000 clients throughout the world make lasting changes in their behavior and emotional states. Another 150,000 people in 154 countries have used an interactive web-based version of this unique process (Lefkoe Belief Process) to unlearn long-held beliefs.

Based on our experience in many companies, we have concluded that the biggest barrier to improving your ability to become a truly effective leader is your beliefs about yourself, others, and life. Change your beliefs, change your behavior. Change your behavior, change your results.

Lefkoe Institute has assisted literally thousands of business clients to be more innovative, to be able to initiate and deal effectively with constant change, to be able to interact more effectively with others, and to be able make effective presentations both within and outside their company without fear.

There are very few ways of creating LASTING mind-set changes. We offer one that does. The revolutionary change processes we have developed—and that have been proven in several independent research studies to produce fundamental and lasting change—are not offered by anyone else in the world, to the best of our knowledge.

Most behavior is driven by our deep-seated (and typically unconscious) beliefs. For example,

  • If you are afraid to be innovative and try new things because of the increased possibility of failure, you probably believe it’s bad to make mistakes.
  • If you are obsessively concerned with the opinion of others and will do and say things just to get others’ approval, you probably believe what makes me important is having people think well of me.
  • If you find if difficult to delegate work to others, you probably believe I know what to do and I can’t trust anyone else to get the job done.
  • If you tend to put things off as long as you can, you probably believe what makes me good enough is doing things perfectly.
In other words, what you need to make the best possible use of your skills, knowledge, and experience—to be a really effective leader—is to eliminate your deep-seated limiting beliefs.

How to be successful in a world of constant change

As Peter Drucker wrote in Managing in a Time of Great Change: “It is the nature of knowledge that it changes fast and that today’s certainties always become tomorrow’s absurdities.” And: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic [/fusion_builder_column]


Drucker pointed out that the new knowledge jobs “require a different approach to work and a different mind set. Above all they require a habit of continuous learning. … At the very least, [workers] have to make a major change in their basic attitudes, values, and beliefs.” In other words, what’s needed are new beliefs, a different mindset, and constant innovation—not merely new rote behavior. New behavior has to be invented every day, not copied from the day before.

How likely are people to be innovative if they have the beliefs? If I make a mistake I’ll be rejected. I’m powerless. People aren’t interested in what I have to say. I’ll get into trouble if I speak up.

The biggest barrier to embracing change and a mindset of innovation is outdated, limiting beliefs, which we have the unique ability to help people permanently eliminate.

Change your beliefs; change your reality

The biggest problem that most leaders face is not in “reality” but in people’s minds. Beliefs are our personal view of reality that seem to us to be describing what’s really “out there.” Many of our beliefs are personal ones, dealing with life, people and ourselves: I’m not good enough. Life is difficult. Relationships don’t work. I’ll never get what I want. For people who hold these beliefs, these are accurate statements about reality that determine what’s possible and not possible for them.

Most people hold many versions of an It can’t be done belief. Steve Jobs did not. Jobs did not deal more effectively with the same world most people deal with. He interacted with a different world—a world in which almost anything is possible, while most people interact with a world in which so many things “can’t be done.”

The single most common sabotaging belief people in organizations hold is the belief, We can’t …. We can’t outsource, find financing, find employees with the skills we need, do something because of government, etc. Jobs never held limiting beliefs about doing anything at Apple. And because he never had those beliefs, he was able to inspire people who held those beliefs to transcend them and do things they believed (were convinced) they couldn’t do.

The biggest barrier most leaders have to success is not an inability to deal with the world “as it really is.” Their biggest barrier is a world filled with many self-imposed limitations. They live in a reality of their own making—a world in which they are inadequate, in which they can’t get what they want from others, in which lots of things can’t be done, etc. And a lot of specific beliefs: a world in which something can’t be made smaller, more powerful, less expensively—a world in which Gorilla Glass can’t be mass produced for the iPhone in six months.

What type of world do you as a leader want to deal with? A world that is severely limited by your unconscious beliefs or a world with virtually unlimited possibilities?

The Lefkoe Institute broadened our thinking by getting us to question some of our long-held beliefs. That enabled us to develop new solutions we couldn’t have even imagined before. LI’s techniques peel away old ways of thinking and open the mind to realizing that almost anything is possible.
Mike Smith, former CEO, Lands' End
As an HR Executive, I have many requests for coaching to address a myriad of leadership development and behavioral issues. I have used many different types of coaches over the past 30 years to address these requests. The Lefkoe Method is unique in that it eliminates the belief structure that impedes true and lasting change. I highly recommend The Lefkoe Method for leaders, high potential employees and organizations who need to change quickly with unprecedented ease. They will eliminate your belief that change is hard and takes a long time.
Shelly Begun, Senior Vice President, WW Human Resources at Service-now.com
How We Can Help
In addition to any specific changes you request us to help you make, we will look at each of the following issues and help you unlearn any beliefs that may be causing them. Read More
The Lefkoe Institute’s exclusive change techniques will enable you to eradicate your inner barriers to doing what needs to be done. The techniques make it possible for you to unlearn the specific underlying beliefs that keep you from making full use of your skills and experience. Read More
Although each assignment is custom-tailored to your needs, we generally are engaged for an initial three-month period. Read More
For Further information, please contact Shelly Lefkoe at 415-506-4472 or [email protected]