Beliefs are the meaning we give to a series of events. Beliefs are broad generalizations, for example, I am …. People are …. Life is …. A belief is a statement about reality that we feel is the truth, although it is possible to intellectually disagree with something we believe. Once formed, beliefs continue to exist and affect our behavior, feelings and perceptions forever, unless we are able to eliminate the belief. We view life through the filter of our beliefs.
The Lefkoe Institute has developed processes that quickly, easily, and permanently eliminate both personal beliefs, such as I’m not good enough, I’m not worthy or deserving, and I’ll never get what I want, and organizational beliefs, such as We can’t possibly find the right people for this project, There’s no way to lower our costs enough to meet foreign competition, and We just can’t get our employees to make the changes that our customers demand.