A belief is a statement about reality that we feel is the truth, although it is possible to intellectually disagree with something we believe. Beliefs are broad generalizations, for example, I am… People are… Life is…

For example, you may know that “mistakes” are a necessary result of the innovation process. Yet you might still believe deep down that mistakes and failure are bad, which would lead you to fear making mistakes and having people discover that you made a mistake. This belief probably would result in experiencing resistance to trying anything new where a mistake was likely.

Once formed, beliefs continue to exist and affect our behavior, feelings and perceptions forever, unless we are able to unlearn them. We view life through the filter of our beliefs.

The Lefkoe Institute has developed processes that permanently eliminate both personal beliefs, such as I’m not important, Nothing I do is good enough, and I’ll never get what I want, and organizational beliefs, such as We can’t possibly find the right people for this project, There’s no way to lower our costs enough to meet foreign competition, and We just can’t get our employees to make the changes that our customers demand.

To read more about the Lefkoe Belief Process, our exclusive process to eliminate limiting beliefs, see Morty Lefkoe’s two-part blog post: http://www.mortylefkoe.com/020210/ and http://www.mortylefkoe.com/020910/